Successful customer onboarding never stops

Ruairi Galavan, Manager, Product Education @ Intercom: https://blog.intercom.com/successful-customer-onboarding-never-stops/

“When you’re building software, remember there are hundreds of products competing for the same job. If you’re not continuously showing your customers how to get value out of your product, you’re not encouraging product dependency. You’re leaving the door open for someone else to come in and persuade them their product is more valuable than yours.”